23dna Privacy Policy


Privacy Policy


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What We Collect
We collect the e-mail addresses and certain personally identifiable information of those who communicate with us via e-mail or register with us to open an “Account”. We also collect certain aggregate information regarding which pages users access or visit, and information volunteered by the users (such as any surveys Infinity Box might conduct and/or site registrations). We may use personal information to provide the Services you’ve requested, including services that display customized forms. We may also use personal information for auditing, research and analysis to operate and improve the 23dna Site.

We do not knowingly collect or maintain personal information from individuals who are under 13 years of age, and no part of our Site or Services are designed to attract people under the age of 13. Protecting the privacy of children is very important to us. If we obtain knowledge that a user is under the age of 13, we will take steps to remove that user's Personal Information from our databases.

Use of Information.
We may use third parties to assist us in processing your personal information, and we require that such third parties comply with our Privacy Policy and any other appropriate confidentiality and security measures. We may use certain other information collected from you to help diagnose technical problems, administer the 23dna Site, and improve the quality and types of services delivered. We may provide non-identifying and aggregate usage and volume statistical information derived from the actions of our visitors and Account holders to third parties in order to demonstrate the value we deliver to users.

The information we collect is not shared with or sold to other organizations for commercial purposes, except to provide products or services you’ve requested, when we have your permission, or under the following circumstances: if it becomes necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of the Terms of Service, or as otherwise required by law. if Infinity Box or 23dna is acquired by or merged with another company. In this event, Infinity Box will notify you before information about you is transferred and becomes subject to a different privacy policy.

International Users
The Site and Services are hosted in the United States. If you access the Site or Services from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure that differ from United States laws, please be advised that through your continued use of the Site or Services, you are transferring your Personal Information to the United States and you consent to that transfer. Additionally, you understand that your Personal Information may be processed in countries (including the United States) where laws regarding processing Personal Information may be less stringent than in your country.

Safe Harbor
Infinity Box complies with the U.S.-EU and U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. Infinity Box has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. You can learn more by visiting the Safe Harbor Program Website and checking out our certification page.

Our computer systems are currently based in the United States, so your personal data will be processed by us in the United States. As a visitor from outside the United States, by using the Site you agree to this privacy policy and you consent to the transfer of all such information to the United States and to the processing of that information as described in this privacy policy.

Enforcement, Questions, and Complaints
23dna regularly reviews its compliance with this Privacy Policy. In compliance with the U.S.-EU and U.S-Swiss Safe Harbor Principles, AddThis commits to resolve complaints about your privacy and our collection or use of your Personal Information. European Union and Swiss citizens and others with inquiries or complaints regarding this privacy policy should first contact 23dna by emailing us at support@23dna.co or writing to us at:

23dna Team customers who contact 23dna through this mobile form can benefit from a 10% discount. In addition to this, the form is comprehensive, it only requires some basic information, such as the first and last name, e-mail address, phone number, physical address, zip postal code plus a customer's personal message box. The customer will receive an e-mail plus a phone call within minutes, to provide more details about his or her problem.

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Changes to this Privacy Policy
Please note that this Privacy Policy may change from time to time. If you have any additional questions or concerns about this Privacy Policy, please feel free to contact us any time through this Site or by writing to us at the address set forth above.

Last Updated: Jul 27, 2015